"What do you think?"

If it makes the income you want to gain, use it.

If you have the income and resources to not have to utilize that measure, and it is something you feel strongly against, go for another title.

If you don't have the income to support yourself otherwise (different title), and your income won't support you with something less 'inviting', then pursue your heart without any reservations or considerations for your financial future (if that's important to you, consider selling out).

Das all ;).

~ Kole

In selecting a business name (and other aspects of branding and marketing) there is a lot to consider, and choosing a "gendered" name can be the right thing. In some cases, one may be cultivating a particular market. A very successful home contractor in Portland, for example, is called "Jill of All Trades" and we have a local business called "Hip Chicks Do Wine." There are a lot of folks (myself included) who want to encourage diversity in the market place so, in addition to being memorable (with great logos), these names help the customer identify a differentiator. For some things it may not matter, but for some people it does, and it can be a way to let folks know that (a) you are not another "Aaaaajax Services" generic and (b) that you are a real person. All things being equal, I would rather help "mix up the marketplace" by choosing a female dentist or accountant or plumber or whatever, and it identifies an individualistic small business. In the great economic game of democracy, the basic rule is "one dollar, one vote," and I like to support the underdog.

For other things, there are very good reasons that one may wish someone of a given gender: anyone who touches one's body or enters one's home, for example, or choosing a litigation attorney.

Are the "Bizzy Blondes" using the name to clarify that they do commercial realty or to differentiate themselves in some other way? Where I live, it seems that many realtors are standard-issue pretty white girls, but I know that there are some women who would gravitate toward someone they perceive as more like them, and this could be a cynical grab at a certain demographic. I'm not sure, but it does not offend me.

Gender exists and cuts both ways, and can be embraced or denied for valid reasons. Those who live by the sword may die by the sword, but it really seems like something for a business and their customers (or lack of same) to work out. I find it less offensive and annoying than those damn Christian "ixthys" fish on everything.